Are We Snowblinded By Social Media?

Zeno Group's Steve Earl recently discussed social media and how it affects the social media landscape in his latest blog on The Holmes Report. An excerpt from the post:

It's probably the most obvious statement that can be made in public relations at the moment: media change is continuing to force us to change. Techniques are evolving at a frightening pace - and they need to. But as we try to grapple with all of that, across agencies and communications teams, it strikes me that our ability to really understand this change is being subjected to two conflicting forces.

Read "Are We Snowblinded by Social Media?" on The Holmes Report.