Facebook Announces Video For Instagram, Twitter Runs to Revamp Vine
Move over, Vine, there’s a new (video) shooter in town.
The internet went abuzz on Thursday, June 20th when Facebook announced its newest video feature on Instagram – “Video on Instagram”.
With Facebook running to play catch up with video in the mobile scene, Video on Instagram comes as direct competition with Twitter’s Vine app, a simple-to-use video app that allows users to shoot and share short 6-second videos. Catch up or not, with Video on Instagram in play, Vine may have something to worry about.
Limited to 6-seconds no more, Video on Instagram allows users to create short clips 15-seconds long, edit clips, and apply one of 13 custom-designed video filters. Better yet, Instagram chose to leave the rest in a non-complicated, true-to-Instagram fashion with the same uploading scheme, same hashtag features, and same scroll through features – just as before.
“This is the same Instagram we all know and love – but it moves,” claimed Kevin Systrom, Instagram co-founder and CEO during his announcement on Thursday. “You can add to a photo map, you can name your location, or share it to your favorite social network. It’s as simple as that.”
But what about Vine?
Well, according to preemptively planned teasers, it’s obvious that Vine isn’t going down without a fight. Published by Vine co-founders Dom Hofmann and Rus Yusupov, Vine used Vine itself to show off what it has in store for the future:
Breaking down those 6-seconds of fast-flash, it can be deduced that Vine will have a more user-friendly interface and will allow users to edit more than one video at once – finally allowing user to draft and upload various succession. It may also allow for private messages, a “direct message” feature no doubted inspired via Twitter, and may offer categories for video users to browse through to find new and interesting content. Video on Instagram is new, but Vine is trying to become improved.
So what are you? A Vine lover or an Instagram loyalist? Whatever the case, one thing is certain: The battle for video-sharing has just begun. Social media moguls, Facebook and Twitter, come head to head once more, and within the next few days, people will test products, take sides, and decide for themselves what video means to them.
Go for the shoot, and when you’ve made your choice, come back and let us know. While you're contemplating, take a peek at some Zeno Vines and InstaVids (Videograms?)!
Download the Zeno Group green paper on Video on Instagram