Steve Earl talks stories at Silicon Beach

Steve Earl's latest blog on PRWeek addresses storytelling in PR and 10 classic points to consider when creating your brand narratives. From the blog:

Brand narratives have long been the long-term, joined-up, strategic framework for stitching those individual pieces together to link the pages into chapters, and the chapters into books. Media change has also made many of us focus far more on brand storytelling, and think more expansively – normally with a planner front and centre – about how to make that more potent. How to not just engage the reader, but add fascination.

Read the rest of "Do we really know what a story is?" on PRWeek.