The Shoemaker’s Shoes
Some say it's hard to take your own professional advice. We set out to do just that more than six months ago with the re-design of our website.
While we know very well a new website is not headline news, this is for our Zeno family an important moment. The launch of our bright, new website turns yet another page in the Zeno story. It is the dynamic, creative expression of who and what Zeno Group is today. We are different by design, believers in the fearless and relentless pursuit of ideas that ignite and inspire; ideas that really make a difference to our clients. We are who we are today because of the clients who believe in us and because of the more than 90 staffers who come to work every day with a fire in their belly.
We began with the writing of our story – the master narrative – the distillation of what makes Zeno unique - in our own words. We call this the master narrative – a process through which we frequently take our clients. (Yes, the shoemaker taking care of his own shoes!) A cross-section of Zeno staffers were interviewed and out of that we found just the right words to capture our spirit, vibe and culture.
Like Zeno, this website defies convention. It uses a little something called Google Maps API. Our digital team tells me this is really cool and innovative, and I believe them.
Zeno Sphere, our blog, will provide a look at the world as we see it, through the eyes of everyone at Zeno – from senior leaders to interns. Some days we will offer personal and unexpected musings and other days we will uncover an emerging trend that is influencing the way we think about our business and that of our clients.
I am honored to be kicking things off here at Zeno Sphere. I am also enormously privileged to lead this agency that today is at the top of its game thanks to the clients who trust us with their business. It was more than 13 years ago that Dan Edelman started Zeno, then known as PR 21, a second agency in the Daniel J Edelman family. Today, we are the independent, award-winning, mid-sized sister agency in the Daniel J Edelman enterprise.
A lot has changed since we began. But what remains are the values Dan instilled from the very beginning: a passion and entrepreneurial spirit that sets us apart, and a steadfast commitment to giving clients our very best, everyday.
I hope you will visit us often here at Zeno Sphere.
See you around,
Barby