When the internet attacks, is a shield all you need?

When the internet attacks, is a shield all you need?

It’s an obvious statement that the internet has changed the game for reputation management, influence creation and the way brands communicate. What’s less obvious is just how bad it can get when brands get attacked online, often for things that simply aren’t their fault.

Many brands are working hard to build advocacy, which can also play a central role when brands get ‘vandalised’. But what kind of reputational shield is realistic, how can it be created and who should sustain it?

These are some of the topics covered in a new book, Brand Vandalism, co-written by our European managing director Steve Earl and due in stores this October.

These hot topics will be debated by people with real experiences of these issues - both senior marketing people and the people who want to make a point about brands online - at a preview event in London’s Covent Garden on 6 June. If you’d like to come along, please respond to this invitation and we hope to see you there.

And if you want to know more about the contents of the new book, and really can’t wait until it’s out, do let us know.