Where PR measurement meets HRH the Prince of Cambridge

Steve Earl's blog series on PRWeek covers trends, best practices and hot topics in PR. Below is an excerpt from his latest post:

As so many people have tried to interject themselves into this week’s dominant royal baby news agenda, I thought I should have a go myself.

And on the sexy topic of PR measurement. Any excuse eh?

Amidst the furore of public relations-driven and birth-driven editorial that enveloped the UK yesterday, one that caught my eye was on the likely brand value to the (whole) royal family of the arrival of HRH the Prince of Cambridge on Monday afternoon. Not only is he a little prince, he’s apparently a big brand asset.

Read Where PR measurement meets HRH the Prince of Cambridge on PRWeek.