Zeno Group Data Inspires TIME.com’s Small Business Tip of the Day: “Don’t Ignore Your Social Media Reputation”

In our recently released Digital Readiness Survey, we found stark differences between large and small firms in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. Larger companies are more likely to have a CEO that considers social media in his or her decision-making and also report being able to respond more quickly to a damaging post online. In Time.com’s Small Business Tip of the Day, Paul Shread reminds small businesses that they might gain important business insight by paying attention to their social media reputation:

“Social media has become a critically important channel for customer service and feedback, so companies that ignore it do so at their peril.

Surprisingly, a recent survey by Zeno Group found that a large number of companies are ignoring social media despite the risk to their reputation and sales. And the problem is even worse at smaller companies.”

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