Zeno Group Announces Key Digital Lifestyle Client Wins

Expedia Media Solutions, Webtrends, VIVmag and Zinio Join Zeno's Growing Tech & Digital Client Roster

LOS ANGELES, CA (June 22, 2011) – Following a flurry of new business activity over the last several months, Zeno Group has added several high-profile, industry-leading clients to its roster, including Expedia Media Solutions, Webtrends, VIVmag and Zinio. These brands join a strong portfolio of clients that span all things digital: entertainment, games, marketing/advertising and media:

  • Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale.
  • Webtrends is the leader in unified mobile, social and web analytics and engagement, providing digital marketers with a unified, cross-platform view into consumer behavior, easy-to-use digital engagement tools, and a clear path for action to deliver meaningful clicks, conversions and campaigns.
  • VIVmag is the first all-digital women's luxury lifestyle media brand designed to exclusively enable women to celebrate their magnificence.
  • Zinio is the world's largest, personalized and only universal newsstand, allowing readers to explore thousands of magazines, interact with stories they love, and have seamless access to their personalized library across all of their devices.

Leveraging the team's strong background in digital marketing and media, and consumer and entertainment technologies, Zeno is working with these clients to develop engaging, innovative and results-driven communications programs.

"I have worked with the Edelman family of companies for many years, and was impressed with the Zeno team's understanding of our business, the competitive landscape of our sector and market opportunities," said Hope Frank, CMO, Webtrends. "In the first few months of working with Zeno, we have seen a strong increase in our brand presence across key verticals and business media. Our Zeno team is incredibly proactive and brings strategic and creative plans and execution to the table."

"We chose to work with Zeno after a competitive pitch. The ideas they presented have enabled us to communicate our brand strength in a new and innovative manner," said Jeanniey Mullen, Global EVP and CMO, Zinio. "We have hit the ground running and are working seamlessly with the Zeno team to drive broad consumer awareness of Zinio, the world's largest newsstand."

These new client wins follow a stream of recent awards and recognition, including being named PRWeek's 2011 Agency of the Year, 2011 Creative Agency of the Year by The Holmes Report's SABRE AWARDS, and receiving GOLD and SILVER SABRE awards for its Blogger Outreach Program for Zhu Zhu Pets and its Telecommunications Campaign with T-Mobile, respectively.

# # #

About Zeno Group
Zeno Group is a different type of PR agency that operates as one firm across offices in New York, Washington, D.C., Chicago, Los Angeles and Toronto. Zeno Group was named 2011 Agency of the Year by PRWeek and 2011 Creative Agency of the Year by the Holmes Report. We specialize in marketing consumer, health and technology brandsClients include: Allstate Foundation, AstraZeneca, Bausch + Lomb, Clorox, Kia Motors America, Nature's Path, Pizza Hut, redbox, Starbucks and Sears. Zeno Group is a member of the Daniel J Edelman Company. Please visit us at zenogroup.com

Press Contact:
Mark O'Connor — 212-299-8960
Mark.OConnor@zenogroup.com