What Facebook’s Re-designed Newsfeed Means for Brands

Facebook recently announced an update on the newsfeed featuring specialized feeds, larger images and a mobile-inspired design that promises consistency across devices. The updated news feed will be rolling out on the web starting this week, with iOS and Android devices scheduled within the next couple of weeks.

Some key takeaways for brands:

• User news feeds will become “the best personalized newspaper.” Meaning users will be able to filter and sort streams of content, photos and other material into organized sections that appeal to their personal interests. Brands must continue to publish relevant messaging on a consistent basis with content that inspires fans to stay connected.
• 50% of the content on Facebook’s newsfeed is made up of images and the redesign is allowing a 40% increase in real estate to showcase rich media. By making posts larger, photos and ads will be bigger and more eye-catching. It is imperative for brands to leverage rich, visually appealing media as this content will become the central focus of the newsfeed.
• In order to better distinguish content and ensure proper reach, paid support strategies should be implemented on a more strategically consistent basis.

Facebook has successfully cleaned up the news feed, making it easier for users to consume content on all sorts of devices and for brands to create new advertising opportunities. With a re-designed hub made to include a wider circle of friends, family, businesses, celebrities, co-workers and fleeting acquaintances, the new newsfeed is a face-lift that requires brands to create more relevant, engaging and inspiring content.