SXSWi Marketing Roundup
posted by on Thursday, March 14th, 2013
Top Thoughts Inspired from SXSW Interactive Panels and Discussions in 2013
The Zeno Digital Team attended South by Southwest Interactive Conference last week in Austin, below are some key takeaways from sessions led by industry leaders.
Power of Microcontent and Marketing in the Moment:
Panelists: Bonin Bough, Gary Vanderchuk, Steve Doa, Albert Chou, David Berkowitz
- Real time marketing must be agile, it must be able to evolve and it must integrate.
- Marketing in the moment is about respecting timing and the willingness to be prepared.
- Don't test and learn - learn and do, have confidence in your actions.
- Not all impressions are created equal... but quantity and quality are both important.
- Respect nuances of social platforms, and the consumers who use them, when creating content.
- The value of social is communicating on a small scale, keep it personal and say it with personality.
A Conversation with Brian Chesky CEO of Air BNB
- Early adopters are the champions of your business... habits of the first 100 [user or customers] will determine the behavior of the next million.
- Make a good product that people love... build a company that your employees love and that will spill over to consumers.
- Turn to the most passionate community members to win... city-by-city, tap into the top 5-10 people within your community.
A Conversation with Steve Case hosted by Lance Ulanoff
- 3D printing will bring manufacturing back to the U.S.
- Immigration reform will help retain talented individuals by allowing them to stay in the U.S.
- Being an entrepreneurial thinker has to do with how you respond to a crisis - Do you run to it and find an opportunity, or run away from it?
Building Tools for Creativity with Tumblr founder David Karp:
- Brands are successful on Tumblr when they create things that are meaningful to the brand and the Tumblr community, not just regurgitating assets from other channels.
- Brands have access to the same tools as everyone else but can pay to show up higher in directories for greater reach.
Brands, Bloggers & the Social Commerce Future with BlogHer Co-Founder Lisa Stone
- The difference between and influencer and an advocate is that an advocate will fight for your brand.
- Context is everything - this is why going with an advocate vs. an influencer makes all the difference.
- “Trust economy” – 55% of people make a purchase based on the recommendation of a blogger and 50% of all online purchases are made based on a recommendation from social media (stat includes reviews).
Rohit Bhagarva - Author of "Likeability"
- Perform big acts of random unselfishness - when asking people to perform an action, don't create barriers and use minimal branding.
- Worship simplicity - consider Shazam as an example of the utlimate in simplicity, the user opens the app and pushes one button to obtain the desired function.