A fearless and brave bikini move - the bare-cheek of it!

An ordinary fearless day in the world of a Zenoid saw the UK team execute its daring, and first for Nivea, #daretodip London Underground stunt today. A group of bikini babes stripped down to help promote the brand’s campaign encouraging women to celebrate the looming ‘first-reveal’ of summer moment, rather than fear it. 

The stunt saw our ladies travelling London Underground lines at rush hour to recruit other female commuters to sign-up and support each other in their first dip of the summer, and to participate in a special outdoor swimming pool that will be installed in London’s Covent Garden on Saturday 11th May.

Needless to say our bikini beauties caused quite a stir with highlights including a group of young boys on a school trip spotting loads of near-naked ladies on the Underground and a Transport for London station staffer moving us on for safety reasons – but not before he had his picture taken!

Details revealing the big event were temporarily tattooed on the bodies of the 20 women, aged between 20 and 60, to encourage photos to be shared by social media.  One of the daring bikini-clad commuter recruiters said: “Whilst daunting, the experience has made me feel more confident, liberated and inspired to encourage others to do it. I’m sick of being filled with dread about this annual ritual of revealing my bikini body. Us ladies should stick together, loud and proud.”

You can check out www.facebook.com/niveauk or follow #daretodip to get on board and pledge your dare to dip with confidence this summer.