Zeno Stratcom Indonesia: The PR Partner for IDByte Conference 2013 and Bubu Awards
The Zeno Stratcom team was appointed the PR Partner for the 2nd IDByte Conference and the 8th Bubu Awards for the period of April – June 2013.
Our team sought to facilitate the conference in its media relations activities, from creating the right pitch for the media to sending out press releases and media alerts, as well as managing the media center at the main IDByte Conference event in June. As the biggest digital conference in Indonesia with the theme “Building The Next World Class Company”, this event was attended by the Indonesian Minister of Trade Gita Wirjawan, Indonesian Minister of Tourism and Creative Ekonomi Mari Elka Pangestu, as well as several high-level regional digital representatives such as Mark Kircshner from RAKUTEN Worldwide, Dave McClure from 500 Startups, Dan Neary from Facebook, Troy Malone from Evernote, Aliza Knox from Twitter, Gautam Anand from Google, and many more.
During one of the workshops, we managed to have John Kerr, Managing Director of Zeno Asia serve as one of the speakers talking about digital communications & PR and how this contributes to a company who envisions being the next world-class company, which was indeed the theme of IDByte Conference 2013.
We received a positive response from the client as well as the team for the work that we put in for IDByte Conference and Bubu Awards 2013. As one of the initiatives from the marketing group in Zeno, this was our biggest event this year, and it was indeed a success.
The main team is: Wina Wirsatyo, Ayu Widyani Mulyadewi and Christine Lie
Supervised by: Cynthia Setianto
Supported by: Lia Subandrio and Citra Setya