5 Pitfalls to Avoid in Real-Time Marketing

Real-time marketing or “adaptive marketing” is not a new concept.  However, the attention and efforts brands are placing on the practice has boomed in the past 18-months.  Perhaps a little cookie company might be the reason for the latest craze, but the truth is that marketers have looked towards news and current social conversations for creative brand inspiration and insertion for a very long time.

Social tools and the ability to listen, create and publish in a matter of minutes has reinvigorated marketers looking for ways to stay relevant to social conversationalists.  However, with so much information, visuals and noise in the social space, how do marketers and brands create relevant, real-time content that rises to the top and gets noticed and shared? 

When developing a real-time marketing plan and strategy, knowing what mistakes to avoid is just as important as understanding best practices and planning for success.  Start with this blog post: 5 Pitfalls to Avoid in Real-Time Marketing.