Zeno Group Honored with Four SABRE Noms
Zeno’s work with Zhu-Zhu Pets, T-Mobile, Seattle’s Best Coffee and American Urological Association Foundation honored with North American SABRE Nominations
Hot off the heels of being awarded both PR Agency of the Year and Mid-Size Agency of the Year by PRWeek, Holmes Report named several Zeno projects as finalists for SABRE Awards.
Zeno campaigns stood out among nearly 2,000 entries this year – entries that the SABRE judges and Paul Holmes himself call “the highest [quality] of work we have ever seen.” Holmes also pointed out that the finalists for the 2010 awards excelled in several areas:
- Seamless integration of social media with traditional media
- Big, bold creative ideas
- Greater attention to research than ever
Zeno’s Nominations
Cepia and Zeno Group received a 2010 Gold SABRE Award nomination in the Blogger Outreach category for ‘Random Acts of Zhu.’ Seattle’s Best and Zeno Group got a nod in the Publicity Stunt category for ‘The Next Big Thing From Starbucks isn’t Starbucks; it’s Seattle’s Best Coffee.’ The American Urological Association Foundation and Zeno campaign ‘Knowing Your Stats About Prostate Cancer’ earned a top spot in the Market to Men category. T-mobile and Zeno were also nominated for 2010 Silver SABRE in the Telecommunications category for “No More Ties for Dad” campaign.
Taking Home the Silver and Gold?
New York’s Cipriani 42nd Street is home for this year’s SABRE Awards ceremony on May 10. A big congratulations to the Zhu Zhu, T-Mobile, Seattles’ Best Coffee and American Urological Foundation Association teams on your incredible achievements. See you there!