Time to defy logic (globally)

There’s this thing about PR agencies.

They’re either big agencies, or they’re small agencies. Sure, there are a lot in the middle, but those tend to be either former small agencies that have hit a rich vein of form in order to grow quickly, or are former big agencies that are struggling. And all of them have advantages and disadvantages.

Clients tend to look at it this way too. They wonder about whether to hire a big, muscular agency or a small, agile agency. Or mid-sized, providing it's not just stuck between the two.

What if you could create an agency that doesn’t just break this mould, but gives the best of both worlds in what it does, how it does it and why its people are committed to the cause? In fact, how about the best of every world?

That would be some paradox. An agency that’s got all of the advantages of a large agency, and every single advantage of a small agency, and so is capable of lightning-fast growth on the back of the award-winning work it does for clients.

Paradoxes trace their origins to ancient Greece. A paradox is a statement that leads to a contradiction that, if it’s true, defies logic or reason. Probably the best-known paradox is that of the Achilles and the tortoise - popularly adapted for children as the tale of the tortoise and the hare.

In PR agency terms, that defiance of logic or reason might look like this: how can an agency that offers such client-centric service and is driven by such a positive, fearless culture have the resources, acumen and vision of a larger agency? Or how could a large agency be capable of functioning like a small agency, so that it develops rapidly into a hot mid-sized player that can deliver something utterly different to both large and small clients alike?

That’d be the ultimate PR paradox. A mid-sized PR firm that is really going places, because it works like a small firm and has the clout of a big one. So it can offer all of the advantages that modern public relations success depends on to any size of client, with none of the drawbacks.

Anyway, back to ancient Greece. Back then, the biggest player in the philosophical problems called paradoxes was a man called Zeno – Zeno of Citium to be specific. To this day, Zeno remains the main man in the paradox world.

So if you were able to create the PR agency that was the ultimate paradox – fearless about what it does and how it does it, able and agile to deliver the service, ideas and influential impact to the largest of clients as well as the smallest of clients, surely you’d have to call it Zeno?
We already did.

Two-and-a-half thousand years ago, Zeno of Citium showed how the tortoise could do the unthinkable. The fearless endeavour, vision and quest for higher intelligence of the Greeks shaped much of Europe as we know it today, and indeed the modern world.

With the opening of Zeno in Europe, headquartered in London, and expansion across Asia, we’re ready to take PR’s biggest paradox to a global stage.