Election 2012: Real Moms Eye View

posted by

Anne Marie Carver

on Thursday, November 08th, 2012

As the polls closed and Americans saw states turn from yellow to red or blue, one thing became clear, regardless of party affiliation, Election 2012 was a good year for electing women to office. Landmarks were set. Namely we elected 20 women to the US Senate, including the first Asian-American woman, and an all-woman delegation will fill the seats for the great state of New Hampshire. Building on this, we decided to take get a gauge on how moms feel in the aftermath of Election 2012, by conducting Zeno Group’s Mood of Moms Post-Election 2012 poll. We reached out to the Real Moms of Zeno to take a pulse check as the polls closed. Unique to Zeno, our Real Moms provide us with insights direct from women on the frontlines of life every day.

Are our Real Moms in-sync with what the journalists, pundits and newly-elected officials have to say about building a better America? Here’s a look at what our Zeno Planners found

Mood of Mom: Nervous (34%), happy (27%) and indifferent (14%) are how moms categorized their feeling, post-election. One message that topped the list is that moms are relieved that Election 2012 is over.
Moms Take Issue: Concerns about the economy (61%), jobs (19%) and healthcare (13%) topped moms’ list as the single most important issues facing the country into 2013. However, nearly 3 in 5 moms report that the election will unlikely impact their confidence that their family’s healthcare needs will be met.
TV Ranked Supreme: Even though election night was the biggest event in Twitter history with a record setting 20 million tweets, moms reported tuning in to television (76%) and traditional news sources to get election news throughout the season.
Good Morning, Madame President: Could the Clintons return to the White House? 87 percent of those surveyed expect to see a female President during their lifetime. Hillary Clinton topped the list as the most likely candidate to grace the Oval Office.
It’s Looking Good, Girl: 45% of moms with daughters report that they’re more optimistic about their daughters’ future today than before the election. Only 12% of moms with girls are feeling more pessimistic.