The Zeno Holiday Hotline in Action

From coast to coast and even in between, Zeno was functioning like a news room last week as we fielded calls on the Sears and Kmart media hotline leading up to and on Black Friday. Whether it was broadcast affiliates calling from Boston or Las Vegas or the Indianapolis Star, the phone was ringing off the hook with media wanting to speak with store managers or simply use the in-store Kmart or Sears Black Friday rush as a backdrop for their stories. The enthusiasm from the team was palpable - they saw their hard work over the last couple of months pay off in spades.