Bausch & Lomb
The Challenge
Drive media coverage (consumer and trade) highlighting the Bausch & Lomb portfolio and lens care products.
The Solution
- A news bureau program, highlighting seasonal news hooks and media mailers, to drive consumer media coverage
- One-on-one briefings with key trade media
- A targeted campaign with local media outreach, a partnership with Mom Central and a Twitter Party
The Results
- 41 consumer media placements that resulted in 28MM impressions
- 38 trade media placements that resulted in 125K impressions
- "Daily Talk" PR efforts resulted in 13.8MM impressions
